Facebook Ads chay mai khong co don? 5 sai lam co ban tu 2 nam kinh nghiem

Tai sao Facebook Ads cua ban chay mai khong co don?

“Em chay Facebook Ads duoc 2 tuan roi ma van chua co don hang nao, anh oi!”. Cau hoi nay minh nghe it nhat 3-4 lan moi thang. Kiem tra tai khoan cua ho, minh thay mot loat van de giong nhau. Khong phai Facebook Ads khong hieu qua, ma la cach ban chay dang co van de.

Sai lam 1: Khong co chien luoc, chay theo cam tinh

Nhieu ban cu nghi “cai thang quang cao len, co nguoi click la OK”. Sai. Facebook Ads la mot he thong phuc tap voi nhieu bien so: doi tuong, ngan sach, hinh anh, noi dung, landing page, tracking… Thieu chien luoc la chet.

Truoc khi chay Ads, ban can tra loi 3 cau hoi: Ai la khach hang cua ban? Ho dau? Van de gi khiến ho can mua san pham cua ban?

Sai lam 2: Targeting qua rong

“Target ca Viet Nam, ai cung co the mua”. Day la cach nhanh nhat de dot tien. Facebook se hien thi quang cao cua ban cho… bat ky ai. Nguoi 15 tuoi khong co tien, nguoi 70 tuoi khong biet mua online, tat ca deu thay quang cao cua ban.

Giai phap: Thu hep target. VD ban ban my pham, dung target: Nu, 22-40 tuoi, quan tam den “lam dep”, “cham soc da”, o cac thanh pho lon. Nho la hep = re = hieu qua hon.

Sai lam 3: Khong co Content thu hut

Hinh anh mo, content copy-paste tu noi bo, khong co CTA (Call to Action) ro rang. Ban nghi ai se click? Facebook gio day la thị truong cua video va creative dep. Ban can it nhat:

3-5 bo creative (hinh/video) khac nhau de test
Noi dung tap trung vao Loi ich cua khach hang, khong phai tinh nang san pham
CTA cu the: “Mua ngay”, “Dang ky nhan tu van”, “Nhan uu dai”

Sai lam 4: Khong chay Pixel tracking

Facebook Pixel la cong cu tracking giup ban biet ai da xem quang cao, ai da vao website, va ai da mua hang. Khong co Pixel, ban chay Ads trong bong toi. Khong biet don hang tu dau ra, khong the toi uu.

Neu ban dung website WordPress, ca’i Facebook Pixel rat de: dung plugin nhu Site Kit by Google (co tich hop) hoac them Pixel ID truc tiep vao header.

Sai lam 5: Bo cuoc qua som

Chay 2 ngay khong co don => tat Ads => bao Facebook Ads lua. Sai lam! Facebook can thoi gian de toi uu. Thong thuong:

1-3 ngay dau: Facebook hoc, co the chua co don
4-7 ngay: Bat dau co don neu creative va targeting tot
Ngay 8-14: Toi uu, giam dan chi phi

Kiem tra ket qua sau it nhat 5-7 ngay truoc khi quyet dinh tat Ads. Va dung chay Ads cho website WordPres neu landing page load cham – ban co the dung RabbitLoader de tang toc truoc.