30 trieu dong bay theo gio chi sau 1 thang
Thang truoc mình co thang ban than: “Em chay Google Ads duoc 1 thang roi, tieu 30 trieu ma chang co 1 don hang nao!”. Minh hoi no chay kieu gi, no bao: “Em chay Performance Max, de Google tu dong het”.
Nghe xong mình biet ngay van de nam o dau. Performance Max la cong cu rat manh, nhung khong phai “set va quen”. Nhieu nguoi treo 5-10 trieu cho PMax roi ngoi cho, va… that bai.
Performance Max khong phai la “magic wand”
Google banh truong PMax la “AI tu dong toi uu”. Dung, AI cua Google rat manh trong viec toi uu auction. Nhung AI can du lieu dau vao tot. Neu ban khong cung cap:
- Asset (hinh anh, video) chat luong cao
- Targeting dung doi tuong
- Trang dich den (landing page) toi uu
- Theo doi tu khoa search term hang ngay
…thì PMax cua ban se chay quang cao vao nhung tu khoa vo duyen, hien thi o nhung noi khong ai click, va dot tien ma khong mang lai ket qua.
5 loi thuong gap khi chay Google Ads 2026
1. Khong theo doi Search Term Reports: Nhieu ban chay PMax ma khong bao gio vao xem tu khoa nao dang kich hoat. PMax co the tra tien cho nhung tu khoa khong lien quan (VD: ban ban quan ao nhung PMay chay cho tu “cach sua xe dap”). Can phai update Negative Keywords hang ngay trong tuan dau.
2. Khong co du asset: Google yeu cau it nhat 4 hinh, 1 logo, 1 video de PMax hoat dong tot. Nhieu ban chi upload 2-3 hinh roi keu PMax khong hieu qua. Cho Google du lieu de no huan luyen.
3. Landing page cham: Quang cao chay tot nhung trang dich den load 5 giay. Khach vao roi di ngay, ty le bounce cao. Google thay the roi giam Quality Score, gia click mac len. Cu the ma chet.
4. Khong tracking dung: Google Ads + Google Analytics + conversion tracking phai dong bo. Nhieu ban chi tracking co “add to cart” ma quen tracking “purchase”. Tuong chay tot nhung thuc te khong co don.
5. Bo chay Search Campaign song song: PMax hien tai van chua thay the duoc Search Campaign. Chay PMax don doc ma khong co Search de control tu khoa la mot sai lam chien luoc.
Cong thuc chay Google Ads cho nguoi moi
Sau nhieu lan chay Ads cho ca ban than va ban be, minh rut ra cong thuc nay:
Tuan 1-2: Search Campaign la chinh – Kiem soat tu khoa, thu thap du lieu. Theo doi search term hang ngay, them negative keywords. Ngan sach: 70% Search, 30% PMax.
Tuan 3-4: Mo rong PMax – Day du lieu Search Campaign vao PMax de Google co co so huan luyen. Tang dan ti le PMax len.
Thang 2+: Toi uu – Phan tich ROAS, loai bo campaign khong hieu qua. Tai phan bo ngan sach vao cai chay tot nhat.
Tong ket
Google Ads 2026 khong con la tro choi “cai tu khoa, tra tien, co khach”. AI cua Google ngay cang thong minh, nhung nguoi dung Ads thong minh phai biet cach dieu khien AI do.
30 trieu khong phai la so to neu ban hoc duoc bai hoc. Dang tiec la thang ban minh da mat 30 trieu de nhan ra dieu nay. Hy vong ban doc qua bai nay se khong mac loi tuong tu!
Ban da tung “dot tien” Google Ads chua? Chia se duoi comment cho moi nguoi cung biet nhe!
